Apple Needs a New Breakthrough. What Will It Be?

In early January, Apple, Inc. revised its initial forecast for the first quarter of 2019 from $89-93 billion in revenue to $84 billion, citing disappointing iPhone sales in particular. In a letter to investors, CEO Tim Cook wrote: "Lower than anticipated iPhone revenue, primarily in Greater China, accounts for all of our revenue shortfall to... Continue Reading →

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The Enduring Genius of the iPhone

Over the past year or so, I have begun to embrace my inner technology geek. I now regularly check tech-oriented websites like The Verge and Wired. I follow YouTube channels devoted to drop-testing $800 phones. I look up predictions regarding the rumored bells and whistles of tech giants’ future devices. In all of this tech... Continue Reading →

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